5 Real Life Use Cases of ARKit by Apple
This June on WWDC Apple announced its ARKit — a platform for developing augmented reality apps. Also add into the fray a new generation of Apple devices like iPhone8 coming this fall. Finish with the release of iOS11, which will support AR functions on multiple devices out of the box. What do we have as the result? A bright new future ahead of us. A world where AR and VR will become an integral part of our everyday lives.
There is a list of the main ARKit components the developers can use to build their apps:
- Stable tracking of motion at any speed
- Finding a plane (like floor or tabletop) and estimating its boundaries to insert AR objects on it
- Dynamic estimation of lighting level to create realistic effects
- Analysis of scales and proportions
- Built-in support for Unreal, Unity and Scenekit engines
- Xcode templates for building custom apps
Developers worldwide (including Quantic Apps, of course) are eager to discover and master the capabilities of ARKit. Meanwhile, a substantial part of consumers are still not aware of the full potential of using AR on their iOS devices. In the same time, many businesses are not yet sure how using AR with their product can drive profit. We compiled the list of 5 real life use cases of ARKit by Apple to show everyone that AR is much more than a geek’s toy. Much, much more…
Education using AR
Imagine a school, college or university lesson on STEM science like physics, chemistry, biology or even history and sociology using AR. Actually, this can involve any subject where practical exercises involve experiments with consumables or modelling different situations in society.
Using AR apps for creating a set of consumables for a chemical, physical or even biological experiments is much cheaper and safer than buying consumables, holding experiments… and cleaning afterwards. Brewing chemical concoctions with dangerous vapors? Creating electrical circuits? Vivisecting frogs? All of this can be done using apps built with Apple ARKit. Every teacher would be glad to remove the danger while retaining the quality of the experiments.
Construction and architecture using AR
Undoubtedly, you had to have some minor refurbishments to your apartment or house at some point. Even moving the closet involves certain measurements and requires having certain tools. Well, not any more. Using ARKit from Apple allowed Smart Picture 3D create their Measurement Cloud — a simple tool for measuring the proportions of any object the camera can see. While definitely useful for planning the furniture positioning, this feature can scale up to placing AR models of future buildings into the existing landscape and modeling their exterior, complete with lighting and reflections on nearby buildings.
Entertainment using AR
The ones who didn’t hear of Pokemon Go, please raise your hands. No, we won’t measure the size of our collections, no… though it’s tempting. Yet applying the AR capabilities in entertainment is obviously one of the most lucrative fields and should be considered by any business, big or small. Little helping dwarves scattered around the workplace and helping the new employee with orientation during the onboarding process. Real life Minecraft using AR? Easy! 3D drawing of beautiful pictures, you name it.
Virtual tourism will emerge, where AR-enabled apps will read special tags on museum expositions and provide explanations on every piece of art, complete with simulated scenes of its usage or creation. Now anyone will be able to visit museums and carve their own path across the halls, without the need to hurry or walk slower and listen to the explanations in a strict sequence and tense silence, to hear what the guide has to say. This is a huge profit possibility, given the millions of Apple devices that will receive iOS11 this fall, and their owners who will be eager to experience all the wonders of the world within their mobile device.
On the brink of entertainment and usefulness lies a simple and fun app called Pixie that helps you locate items using their BlueTooth trackers and AR. Finding the lost keys or a phone in silent mode will not be a problem ever again.
Tutorial using AR
Do you know how to construct an IKEA office table or a chair? Well, it’s like learning to cycle — once you’ve done it at least once, you will quickly recall the actions in the future. However, what about that first time? Paper instructions might be not that self-explanatory sometimes… especially with IKEA appliances…
ARKit from Apple brings a wonderful new world of possibilities to goods manufacturers. Including an AR tag with the product allows providing an interactive AR instruction that can be re-accessed any time for the user’s convenience, and will never be lost or torn). Also think of maintenance and repair manuals. Forget bricks of paper or numerous videos. An interactive app is here to make your life much, much simpler!
Consumer information using AR
Another field of application for aforementioned tags would be consumer information in groceries and pharmacies. Scanning such tag will bring up information of the product fabrication and end of term date, nutritional values, possible meal recipes and diseases that prohibit consumption of this product. These AR tags will transform the way we do shopping!
There will be a myriad of new apps we cannot even imagine as of now, of course. ARKit, in our opinion, can be the tool that will change the business landscape across multiple industries and services. Forever.
What do the people say of ARKit?
Tim Sweeney of Epic Games (game developers using Unreal engine) said that “Apple entering the AR market is a milestone of a beginning of using AR and VR as the mainstream technology for mobile devices. This fall the market will grow from several million enthusiasts to hundreds of millions, and possibly even billions consumers.”
Arc Touch co-founder Adam Fingerman said “ARKit from Apple is a much more attractive platform for developers and businesses looking to provide augmented experiences to their customers”
Loup ventures CEO, Gene Munster said “Apple’s ARKit is light years ahead of anything we had before. AR will become the leading user interface in the future and iOS devices will be the main access points for the next 5 years or so, before being replaced with some wearable. The ARKit will enable the developers to build immersive AR environments far beyond the limits we knew before today”
Apple will reap the fruits for their titanic multi-year effort of providing hundreds of millions of devices with powerful processors and cameras. iPhones will become the de-facto standard for experiencing AR in our everyday lives, so creating AR-powered apps will be an extremely important market in the next few years. As Tony Rodriguez, Digimarc CTO said, “The real power of ARKit lies in giving an Apple user capabilities to discover rich experiences in the world around them, filled with a wealth of interactive information”.
We are ready and willing to embrace this brave new world. Let’s bring your dreams of augmented reality to reality— together!